FASHION HOUSE Group joint efforts to secure the scheme’s optimal portfolio of tenants have resulted in the very high customers’ satisfaction level, as the latest survey results reveal.
The leasing process in FASHION HOUSE Outlet Centre Moscow Phase II (to be opened on November 4th 2016) is progressing fast, with 78% of the space committed to be leased.
According to the survey conducted by Vector Market Research in July 2016, 86% of the FASHION HOUSE Outlet Centre Moscow customers say that the scheme offers a lot of brands interesting for them. Customers can be even more satisfied soon as the new fashion brands have joined the scheme.
All Seasons Comfort is an outlet concept by Cashmere & Silk, a major multi-brand retailer, offering such high-end brands as Brunello Cucinelli (James Bond’s suits in the last series), Missoni, Peserico and many others. The broad assortment includes clothes and accessories which will satisfy the discerning taste of any customer. Luxurious materials, delicate details, elegant style combined with reasonable prices — are the main components in collections themes. The All Seasons Comfort’s store has been opened in a 143,5 sqm unit located in the luxurious ‘Red Carpet alley’ – home solely to the best local and international high-end fashion brands, which is now fully leased.
Founded in Florence in 1991 by the designer Arno Benvenuto, the Italian accessory brand ELEGANZZA offers a wide range of accessories for women who value elegance as the basis of self-image. The highest quality bags, shawls and wraps, gloves and umbrellas can satisfy even the most demanding fashion lovers. ELEGANZZA has decided to lease a unit of 85 sqm.
Crocs is a world leader in innovative casual footwear (all-seasons products) for men, women, and children. The brand’s shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. The Crocs’ store occupies 81 sqm.
FASHION HOUSE Outlet Centre Moscow is an attractive destination for customers. 8 out of 10 of them make purchases during their visit at the scheme. With yearly double digit growth both on sales and footfall, we are a trusted business partner for our current and prospective tenants – said Brendon O’Reilly, Managing Director of FASHION HOUSE Group. We will continue distinguishing our offer with the scheme’s second phase opened on November 4th 2016, which will add 4 500 sqm of GLA, the new and redesigned foodservice area and more than 30 new stores.
FASHION HOUSE Outlet Centre Moscow is the first fully enclosed scheme of this type in Russia. The scheme offers customers top quality international and domestic brands, available all year round for 30%-70% less than original prices. After opening of the centre’s second phase, it will have a GLA of over 20,000 sqm. The second phase, which is committed to be leased in 78%, will be home to more than 30 brands and foodservice space will grow from approx. 400 sqm at the moment to almost 2000 sqm.
All this makes FASHION HOUSE Outlet Centre Moscow one of the top shopping destinations in Russia. The aforementioned survey reveals that more than 80% of customers is ready to recommend the scheme to their friends and family.