FASHION HOUSE Group (FHGR) is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets, with a proven track record of opening up and dominating the outlet sector in emerging markets. The portfolio of projects delivered by FHGR includes 5 successful FASHION HOUSE Outlet Centres in Poland, Romania and Russia of a total lettable area of almost 100,000 sqm.
FASHION HOUSE Group specializes in both development and management of outlet centres. It offers an outlet-dedicated, premium quality, experienced team of experts in the fields of outlet centre design, development, finance, leasing, operation and management. Consequently, FHGR has built up a notable following of world-famous branded retail tenants.
FASHION HOUSE Group is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets with a proven track record of establishing the outlet sector in emerging markets.
FASHION HOUSE Group offers an outlet-dedicated, premium quality, experienced team of experts in the fields of Outlet Centre design, development, finance, leasing, operation and management. Consequently, FASHION HOUSE Group has built up a notable following of world-famous branded retail tenants.
The first FASHION HOUSE Outlet Centre opened in 2004 in the southern Polish city of Sosnowiec, near Katowice. Nowadays, FASHION HOUSE Outlet Centres offer over 250 international brands to 10 million customers in Romania and Russia every year.
FASHION HOUSE Group is a fully integrated company consisting of two main business units: Development and Management. Development has in-house all the professional skills that are needed to fully and successfully develop a top-of-the-range Outlet Centre according to the FASHION HOUSE concept. But since the real estate is only half of the project, a highly skilled Management team is devoted to making the Outlet Centre successful.
2015 – 2020
|2000||–||Creation of FASHION HOUSE Group.|
|2004||–||Opening of FASHION HOUSE Outlet Centre in Sosnowiec, Silesia.|
|2005||–||FASHION HOUSE Outlet Centre in Warsaw opens.
FASHION HOUSE Outlet Centre in Gdańsk opens.
|2007||–||Polonia Property Fund II Ltd. buys FASHION HOUSE Outlet Centre in Warsaw.|
|2008||–||The first FASHION HOUSE Outlet Centre in Bucharest opens.
Polonia Property Fund II Ltd. buys FASHION HOUSE Outlet Centres in Gdańsk and Sosnowiec.
|2009||–||FASHION HOUSE Group enters the Russian market.|
|2013||–||FASHION HOUSE Outlet Centre in Moscow opens.|
|2015||–||start of construction of the II phase of FASHION HOUSE Moscow|
|2016||–||opening of the II phase of FASHION HOUSE Moscow|
|2019||–||Opening of FASHION HOUSE Outlet Centre St Petersburg|
|2021||–||Opening of FASHION HOUSE Outlet Centre Pallady in Bucharest in summer 2021|
The phenomenal growth of the outlet sector reflects the significance and relevance of a new distribution channel for the fashion-focused industries. As its effectiveness and popularity have swept eastwards from the US, through the UK, Western Europe and into the Continent, new countries, regions, local markets and demographics have been opened up.
FASHION HOUSE Group has a proven track record in opening up and dominating the outlet sector within CEE markets (Poland, Hungary, Czech Republic, Romania, Bulgaria and Serbia). The Company managed to achieve its excellent position by implementing a life-cycle strategy, which includes such stages as: planning and construction of new outlet centres, followed by leasing and operational management services.
New consumer markets represent business opportunity and profit potential for manufacturers, distributors and retailers of fashion-based goods. In today’s economic conditions, many companies actively seek incremental revenue flows within their business remit. For most, entering new sectors, or territories, with their existing capabilities is a realistic chance of development, although carrying some risk. The outlet sector specialiation offered by FASHION HOUSE Group can reduce that risk and make these new outlet markets easier to access and exploit.
Brendon O’ Reilly is the Managing Director of FASHION HOUSE Group, and a MBA certified retail business expert. Brendon has had a long and successful career in retailing, latterly exclusively within the outlet sector, as both occupier and operator on UK and pan-European basis. In 2001, after a career in retailing, Brendon became Executive Director at GVA Grimley Ltd and Director of GVA Outlets. He created a dedicated outlet services business for Europe, an independent, specialist Outlet Services consultancy in the position to set up, manage, operate and market an Outlet Centre scheme. In 2010, GVA Outlets became the FASHION HOUSE Group which is currently the leading name in the outlet sector in the CEE and an expert in emerging markets.