The outlet centre concept

FASHION BRANDS AVAILABLE
ALL YEAR ROUND
AT 30 - 70 %
DISCOUNTS

FASHION HOUSE Group (FHGR) is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets, with a proven track record of opening up and dominating the outlet sector in emerging markets. The portfolio of projects delivered by FHGR includes 5 successful FASHION HOUSE Outlet Centres in Poland, Romania and Russia of a total lettable area of almost 100,000 sqm.

FASHION HOUSE Group specializes in both development and management of outlet centres. It offers an outlet-dedicated, premium quality, experienced team of experts in the fields of outlet centre design, development, finance, leasing, operation and management. Consequently, FHGR has built up a notable following of world-famous branded retail tenants.

FASHION HOUSE Group

LEADING PLAYER IN THE OUTLET SECTOR IN THE CEE AND RUSSIAN
MARKETS

FASHION HOUSE Group is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets with a proven track record of establishing the outlet sector in emerging markets.

FASHION HOUSE Group offers an outlet-dedicated, premium quality, experienced team of experts in the fields of Outlet Centre design, development, finance, leasing, operation and management. Consequently, FASHION HOUSE Group has built up a notable following of world-famous branded retail tenants.

The first FASHION HOUSE Outlet Centre opened in 2004 in the southern Polish city of Sosnowiec, near Katowice. Nowadays, FASHION HOUSE Outlet Centres offer over 250 international brands to 10 million customers in Romania and Russia every year.

Services

COMPREHENSIVE,
PREMIUM QUALITY
OUTLET-DEDICATED OFFER

FASHION HOUSE Group is a fully integrated company consisting of two main business units: Development and Management. Development has in-house all the professional skills that are needed to fully and successfully develop a top-of-the-range Outlet Centre according to the FASHION HOUSE concept. But since the real estate is only half of the project, a highly skilled Management team is devoted to making the Outlet Centre successful.

Awards

INSTITUTIONAL RECOGNITION

2008

  • EuropaProperty CEE Factory Outlet of the Year for
    FASHION HOUSE Outlet Centre Warsaw

2009

  • EuropaProperty CEE Factory Outlet of the Year for
    FASHION HOUSE Outlet Centre Sosnowiec

2010

  • EuropaProperty CEE Factory Outlet of the Year for
    FASHION HOUSE Outlet Centre Gdańsk

2012

  • CEE Green Building Award for FASHION HOUSE
    Outlet Centre Moscow
  • Facility Management & Property Management
    Awards – Facility Manager of the Year for Izabela
    Jaworska-Piątkowska, Lead Facility Manager at
    three FASHION HOUSE Outlet Centres in Poland

2013

  • EuropaProperty SEE Real Estate Awards –
    Shopping Center Manager of the Year for
    Veronica Dobra, Centre Manager at FASHION
    HOUSE Outlet Centre West Park
  • EuropaProperty CEE Retail Real Estate Awards
    – Best Performing Outlet Center of the Year for
    FASHION HOUSE Outlet Centre Warsaw

2014

  • REX Marketing Award – Best B2B Marketing for
    FASHION HOUSE Outlet Centre Moscow
    Facility Management & Property Management
    Awards – Manager of the Year for Katarzyna
    Płonowska, Facility Manager at the Fashion House
    Outlet Centre Warsaw
  • RLI International Outlet Centre for FASHION
    HOUSE Outlet Centre Moscow

2015 – 2020

  • the RCSC Award 2015
    in the “Specialized Trading Objects” category
    for FASHION HOUSE Outlet Centre Moscow
  • FASHION HOUSE Outlet Centre St. Petersburg:
    GRREAt Awards – Best New Small Shopping Center 2019
  • FASHION HOUSE Outlet Centre Moscow:
    Europaproperty Green Building Awards – 2012,
    REX Marketing Awards – Best B2B Marketing Campaign 2013,
    RLI Awards – Best Outlet Centre 2014,
    RCSC Awards – Best Outlet Centre 2015

Milestones

PROVEN TRACK RECORD
IN OPENING EMERGING MARKETS

2000 Creation of FASHION HOUSE Group.
2004 Opening of FASHION HOUSE Outlet Centre in Sosnowiec, Silesia.
2005 FASHION HOUSE Outlet Centre in Warsaw opens.
FASHION HOUSE Outlet Centre in Gdańsk opens.
2007 Polonia Property Fund II Ltd. buys FASHION HOUSE Outlet Centre in Warsaw.
2008 The first FASHION HOUSE Outlet Centre in Bucharest opens.
Polonia Property Fund II Ltd. buys FASHION HOUSE Outlet Centres in Gdańsk and Sosnowiec.
2009 FASHION HOUSE Group enters the Russian market.
2013 FASHION HOUSE Outlet Centre in Moscow opens.
2015 start of construction of the II phase of FASHION HOUSE Moscow
2016 opening of the II phase of FASHION HOUSE Moscow
2019 Opening of FASHION HOUSE Outlet Centre St Petersburg
2021 Opening of FASHION HOUSE Outlet Centre Pallady in Bucharest in summer 2021

 

NEW OUTLET MARKETS MADE EASIER

10 MILLION CUSTOMERS ENJOYING
A UNIQUE SHOPPING EXPERIENCE

The phenomenal growth of the outlet sector reflects the significance and relevance of a new distribution channel for the fashion-focused industries. As its effectiveness and popularity have swept eastwards from the US, through the UK, Western Europe and into the Continent, new countries, regions, local markets and demographics have been opened up.

FASHION HOUSE Group has a proven track record in opening up and dominating the outlet sector within CEE markets (Poland, Hungary, Czech Republic, Romania, Bulgaria and Serbia). The Company managed to achieve its excellent position by implementing a life-cycle strategy, which includes such stages as: planning and construction of new outlet centres, followed by leasing and operational management services.

New consumer markets represent business opportunity and profit potential for manufacturers, distributors and retailers of fashion-based goods. In today’s economic conditions, many companies actively seek incremental revenue flows within their business remit. For most, entering new sectors, or territories, with their existing capabilities is a realistic chance of development, although carrying some risk. The outlet sector specialiation offered by FASHION HOUSE Group can reduce that risk and make these new outlet markets easier to access and exploit.

Team

EXPERIENCED OUTLET
DEDICATED EXPERTS

Brendon O’ Reilly
Member of the Management Board, Managing Director

Brendon O’ Reilly is the Managing Director of FASHION HOUSE Group, and a MBA certified retail business expert. Brendon has had a long and successful career in retailing, latterly exclusively within the outlet sector, as both occupier and operator on UK and pan-European basis. In 2001, after a career in retailing, Brendon became Executive Director at GVA Grimley Ltd and Director of GVA Outlets. He created a dedicated outlet services business for Europe, an independent, specialist Outlet Services consultancy in the position to set up, manage, operate and market an Outlet Centre scheme. In 2010, GVA Outlets became the FASHION HOUSE Group which is currently the leading name in the outlet sector in the CEE and an expert in emerging markets.