FASHION PARK Outlet Centre IN INDJIJA, SERBIA OPENED TO RECORD CROWDS
Fashion Park Outlet Centre in Indjija, the first dedicated outlet center in Serbia opened its doors to customers on Thursday, April 19th. Opening day saw nearly 25,000 people reach the centre, which makes it the biggest opening-day visitor number of any GVA-Operated Outlet Centre in Europe.
Fashion Park Outlet Centre is located between Serbia’s capital Belgrade and its second largest city, Novi Sad. the site has an extraordinary location adjacent to the E75 highway. the highway registers an average of 40,000 vehicles passing within 400 m of the site every day and it has a catchment of 3.3 million within a 60 minutes drive representing more than 50% of Serbia’s total purchasing power.
The 11,000 sqm phase 1 of the scheme is home to nearly 40 stores including some of the world’s best-known clothing & footwear brands. Within the Outlet Centre there are both interior and exterior children’s play areas, while visitors can refresh themselves in a wonderful piazza area around the fountains, served by a selection of restaurants and Costa Coffee. Fashion Park provides a currency exchange office, a bank and free parking with 1,200 spaces for cars and coaches.
The open-air village style center with dramatic architecture is the first genuine outlet in the country and the region. It will enable visitors to buy original products at 30 to 70 percent discount prices. as Brendon O’Reilly, Managing Director of FASHION HOUSE Group explains: “All the Outlet Centres we operate have interesting architectural features that correlate with the culture of a particular area and so does Fashion Park Outlet Centre in Indjija – it is themed with a classic architecture style, giving our consumers a unique shopping atmosphere. I’m delighted to say we have attracted a mix of local, European and International designer, high-street and sports brands.”
The following stores are amongst the best-known brands trading in FPI: Adidas, Nike, Puma, Replay, Levi’s, Bata, Guess, Timberland, Converse, Ecco, Office Shoes, Beosport, Midas, Planeta, Sport, PWL Fashion, Time Out, Skechers, Fashion Company Outlet, Sportina Outlet, Movem Fashion, Lisca, Retro, Tom Tailor.
The 30 million Euro project is one of the largest investments realised in Serbia this year. GVA Outlets, a subsidiary of Warsaw-based FASHION HOUSE Group, will be responsible for the management, operating and international leasing of the center.
“GVA Outlets was the first Outlet Centre operator in Poland and Romania, and FASHION HOUSE Group is currently developing the first Outlet Centres in Russia. This makes us the leading name in the Outlet Sector in the Central and Southern Europe region with Serbia as our tenth project. We are very proud of the work GVA Outlets does, the professionalism of the whole FASHION HOUSE Group team and the success we have achieved in all of these marketplaces we have gone into,” adds Brendon O’Reilly.
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Notes to editors:
FASHION HOUSE Group (FHGR) is a leading player in the European Outlet sector and the largest developer/operator in the CEE and Russian markets with a proven track record of establishing the Outlet sector in emerging markets. FH Group receives institutional recognition and awards for both the development and management of Outlet Centres. FH Group-operated Outlet Centers have won the EuropaProperty CEE Retail Awards ‘Factory Outlet of the Year’ for the three-year period 2008-2010.
FASHION HOUSE Group offers an Outlet-dedicated, premium quality, experienced team of experts in the fields of outlet center design, development, finance, operation and management across Europe. Consequently, FH Group has built up a notable following of world-famous branded retail tenants as well as providing support and development for retail brands coming into the Outlet sector.
FASHION HOUSE Group has a three-fold offer including the FASHION HOUSE Development portfolio of owned FASHION HOUSE Outlet Centres, FASHION HOUSE Franchise offering a third-party investment platform under the FASHION HOUSE Outlet Centre brand and the FASHION HOUSE Management function which includes operations and management of third-party owned Outlet Centres, under either the FASHION HOUSE or GVA Outlets banner.
As a developer they have successfully delivered FASHION HOUSE Outlet Centres in Sosnowiec, Warsaw and Gdansk in Poland, Bucharest (West) in Bucharest, Romania and are currently developing Moscow (opening 22 November 2012), St Petersburg (opening 2013) and Bucharest (East) (opening 2014). They also have two committed Franchise projects, one in Russia (Yekaterinburg) and one in Ukraine (Kiev).
As a provider of management and operations services they have a portfolio of nine Outlet Centre projects including three non-FASHION HOUSE branded sites in Switzerland, Slovenia and now in Serbia. For more information see www.fashionhouse.com