The scheme enjoys incessant interest from both customers and retailers. Shoppers are in love with the unique experience and selected mix of brands FASHION HOUSE Outlet Centre Moscow offers, while retailers are eager to open their stores due to excellent performance of the scheme. In the last 6 months, 12 new brands decided to open their stores within the centre.
This Spring FASHION HOUSE Moscow went online with the first online outlet shopping in Russian at www.shop.fashionhouseoutlet.com. This new e-commerce platform tripled the number of subscribed customers in just two months. FASHION HOUSE Online Shopping merges advantages of brick and mortar outlet centres, like 30%-70% discounts with comfort of online shopping. It is available to over 40 million customers in Central and Western Russia and works in a flash sales model, offering hand-picked, genuine assortment for limited sales time.
In November the second phase of the centre will be opened adding another 30 brands to the scheme and a refreshed food court will soon welcome new tenants with a comprehensive food offer – from cafés to casual dining – making FASHION HOUSE Moscow a perfect place not only to shop but also to enjoy a great meal.