FASHION HOUSE Outlet Centre Moscow celebrates its 1st anniversary
In June 2014, FASHION HOUSE Outlet Centre Moscow, the first fully enclosed and professionally managed outlet centre in Russia, celebrates its 1st anniversary.
During the first year, FASHION HOUSE Outlet Centre Moscow built an impressive mix of tenants which distinguishes the scheme in the Russian outlet market. The centre is home to the most recognized international and domestic brands, including Tommy Hilfiger Adidas, Reebok, US Polo, Tom Tailor, Benetton, Geox, Nike, Puma, Lacoste, Cacharel, Carlo Pazolini, Tru Trussardi, Intimissimi, Calzedonia, Samsonite, Salomon, Reserved, Mohito and others. Additionally, in response to Moscow customers’ shopping demands, a special “Red Carpet Alley” was created. It is a separate part of the centre, dedicated to the best Russian and international high-end fashion brands.
– Along with FASHION HOUSE Outlet Centre Moscow we opened a new chapter in history of the Russian outlet market. We are entering the second year of operation with a remarkable set of brands. Moreover, we have already started leasing of the phase 2 and with every new lease we bring in even more value for our existing partners – said Brendon O’Reilly, Managing Director of FASHION HOUSE Group. – This success would not be possible without dedicated team of outlet specialists who help our tenants to achieve their business goals – added Brendon O’Reilly.
FASHION HOUSE Outlet Centre Moscow provides tenants with a group of the best specialists in the fields of design, leasing, retail and marketing management. Their knowledge and deep understanding of the outlet and retail market help to create a unique shopping experience and the best business opportunities for tenants. As a recognition of their know-how, FASHION HOUSE Outlet Centre Moscow was awarded the prestigious title of the ‘2014 RLI International Outlet Centre’ by RLI magazine. But the most important appreciation comes from satisfied tenants.
– Perfect understanding of our needs as well as characteristics of markets in which we operate make FASHION HOUSE Group a valuable partner. Brand and price are two key drivers for citizens of Russia when buying clothes and FASHION HOUSE Outlet Centre Moscow fulfills these needs perfectly – said Dmitry Strelnikov, Deputy Director of Tommy Hilfiger store. – We have cooperated with the company since years and we know from our experience in other countries that they are expert in outlet market, who guarantees success – added Dmitry Strelnikov.
– FASHION HOUSE Group always selects the optimal tenant mix for local conditions, which lets us be certain of customers’ interest and good results – said Tatyana Garanyan , Head of Development Department at Henderson. – We have no doubt that opening our store in FASHION HOUSE Outlet Centre in Moscow was the right decision. This is one of the best locations for future-oriented retailers – added Tatyana Garanyan.
With its unique “Window to Europe” interior design theme as well as availability of top quality international and domestic brands all year round for 30%-70% less than original prices, FASHION HOUSE Outlet Centre Moscow offers customers an unprecedented shopping experience that perfectly addresses the needs of modern shoppers.
– The unique concept of FASHION HOUSE Outlet Centre Moscow is new to Russian customers and therefore, it has a big potential – said Vladimir Dotsenko, Director of Polo U.S. Assn. store. – In conjunction with a very convenient location it gives us the best opportunity to present our brand to even wider audience – added Vladimir Dotsenko.