The Group will organize an open masterclass titled Digital revolution: how to increase your sales (Wednesday, 26 April 2017, 4.30 p.m. in Expocentre, Pavilion 7, Hall 6, Conference Hall 2). The session is dedicated to retailers who want to discover business advantages of having the omnichannel strategy and online outlet platforms.
At the F22 stand, FASHION HOUSE Group’s leaders will present the company’s projects in Russia – FASHION HOUSE Outlet Centre Moscow, FASHION HOUSE Outlet Centre St Petersburg (under development) and FASHION HOUSE Online Shopping.
FASHION HOUSE Group is a leading player in the European outlet sector. With investments over €200 million, Russia remains a key market for the company. The Group has delivered there FASHION HOUSE Outlet Centre Moscow (already 20,000 sqm and 2 phases) and now is developing a new scheme in St Petersburg (phase I to be opened in 2018). It also focuses on digital innovations, implementing the omnichannel strategy. In April 2016 the Group launched FASHION HOUSE Online Shopping, the first online outlet centre in Russia. Today, this online outlet is offering more than 20 brands and constantly noticing significant growths on business KPIs: conversion rate, number of visits and gross sales.
During REX, one of the most significant real estate events on the Russian market, FASHION HOUSE Group will present these flagship projects in Russia and share expertise on the digital outlet retailing.
We are glad to be there once again. REX is a great platform to meet the market leaders, exchange experiences and discuss crucial topics for further development of real estate and retail sectors in Russia. This year FASHION HOUSE Group would like to show our best-in-class example how to develop and implement the omnichannel strategy in Russia. We have proved that the business success of the brick-and-mortar FASHION HOUSE Outlet Centre Moscow can be even strengthened by adding the online outlet to it – comments Brendon O’Reilly, Managing Director of FASHION HOUSE Group.
On Wednesday, 26 April 2017 at 4.30 p.m., in Expocentre, Pavilion 7, Hall 6, Conference Hall 2). FASHION HOUSE Group will organize a masterclass titled Digital revolution: how to increase your sales. The session will be led by the Group’s experts Piotr Kreft, Head of e-commerce, and Brendon O’Reilly, Managing Director. Open for everyone registered at REX, it will be a great chance to discover advantages of having the brand’s omnichannel strategy and possibilities to maximize business results with the online outlets.
FASHION HOUSE Group also invites to visit its stand (F22). On the stand there will be presented the Group’s schemes in Russia, FASHION HOUSE Outlet Centres – Moscow and St Petersburg (under development). Visitors will also be able to learn more about FASHION HOUSE Online Shopping.