FASHION HOUSE Group to increase investments in Central and Eastern Europe and Russia

2016 was the next great year for FASHION HOUSE Group. The company duly opened FASHION HOUSE Outlet Centre Moscow phase II on November 4th. The scheme generated excellent business results – double digit growths on KPIs.

FASHION HOUSE Group is now focused on a new project, FASHION HOUSE Outlet Centre St Petersburg. With this scheme and the planned phase III in Moscow, all the Group’s investments in Russia will exceed the level of €200 million.
There are also new plans for Romania, covering extension of FASHION HOUSE Outlet Centre Bucharest (West) as well as a development of a new outlet east of the capital city.

FASHION HOUSE Group is a leading player in the European outlet sector. The company has delivered and currently manages 5 outlet centres under the FASHION HOUSE brand in Russia (Moscow), Romania (Western Bucharest) and Poland (Warsaw, Gdańsk and Sosnowiec) of a total lettable area of almost 100,000 sqm.

On November 4th 2016, the company duly opened the phase II of FASHION HOUSE Outlet Centre Moscow, the first fully enclosed scheme of this type in Russia. The centre has now 20,000 sqm and over 90% of GLA Trading Area is commercialized. Among the tenants are Tommy Hilfiger, Furla, Pinko, adidas, Reebok, US Polo, Tom Tailor, Benetton, Nike, Puma, Lacoste, Tru Trussardi, Samsonite, Salomon, Etro, Max Mara and others. 2016 was also the next year of double digit growths for FASHION HOUSE Outlet Centre Moscow. In comparison to 2015 sales increased with 20%, sales density with 11% and average transaction value (ATV) with 15%. Moreover, Moscow was, the first city where FASHION HOUSE Group implemented its new omnichannel strategy, with the first online outlet centre in this part of the world, and a new approach to foodservice offer.

FASHION HOUSE Group is now focused on the development of FASHION HOUSE Outlet Centre St Petersburg (the phase I to be opened in 2018). With this scheme and the planned phase III in Moscow, all the Group’s investments in Russia will exceed the level of €200 million.

FASHION HOUSE Outlet Centre St Petersburg is the company’s 6th project globally, located 20 km south of the St Petersburg city centre, 15 minutes’ drive from Pulkovo Airport. The outlet’s impressive catchment area is over 5 million inhabitants within a 90-minute drive time. After completion of all phases, it will bring a total of 20,330 sqm GLA and be home to 120 units, including a wide selection of premium brands. The development of FASHION HOUSE Outlet Centre St Petersburg is being assisted by JSC “Credor” – a local project co-ordination office. JLL is an exclusive consultant for the scheme’s leasing.

FASHION HOUSE Group has advanced extension plans of FASHION HOUSE Outlet Centre Bucharest. The leasing process in the scheme had a consistent evolution in 2016 – at an average pace of over 1 new store opening per month, 13 new brands joining.

The company is also going to develop an entirely new outlet centre east of Bucharest.

FASHION HOUSE Outlet Centres in Central and Eastern Europe and Russia generate excellent business results. Our schemes notice significant growths, for example on sales, sales density or average transaction value, year-on-year. That is why they are undoubtedly valuable retail property assets and bring substantial ROI. This is an ascending trend and we do believe to continue this market success in the following years – sums up Brendon O’Reilly, Managing Director of FASHION HOUSE Group.

Read More:

On 4 November, the FASHION HOUSE Outlet Centre St. Petersburg officially opened in St. Petersburg.
November 4th, 2019

Thousands of guests attended the ceremony, thus setting a record among Russian outlets in terms of the number of visitors.

FASHION HOUSE Outlet Centre St. Petersburg welcomes the first customers on 4 November!
October 22, 2019

The first phase of this new Outlet Centre is the latest Russian investment by FASHION HOUSE Group.

Eight new tenants with more than 1000 sqm at FASHION HOUSE Outlet Center Moscow
September 2019

FASHION HOUSE Outlet Center Moscow expands the mix of tenants with local and international brands. Mono branded stores Timberland and New Balance and two boutiques in the red carpet area – Flash Store and Premium Gallery, opened their shops at the outlet centre over the last 2 months.