The leasing process in FASHION HOUSE Outlet Centre Bucharest had a consistent evolution in 2016: With Levi’s and Motor Jeans, the number of new brands that joined the scheme this year rises to 13, after Kenvelo, Desigual, Colin’s, Triumph, Sport Vision, Issimo Home, R&R Boutique, Various Brands, U-Grow, Multibrand Street & Go and Land Mobile. This fast paced progress follows FASHION HOUSE Group’s joint efforts to continuously strengthen the premium offer of all centres in its portfolio.
We are delighted that Levi’s and Motor Jeans chose FASHION HOUSE Outlet Centre Bucharest as their preferred partner for optimizing their operations in Romania. As the local retail market evolves, the leading international and local brands need a professional solution to optimize stock and make additional profits. FASHION HOUSE Outlet Centre Bucharest is the only solution of this sort in Romania and, through the collaboration with top-tier brands, we will continue to support our partners and consolidate the centre’s position as the best value-for-money shopping destination for fashion lovers – states Brendon O’Reilly, Managing Director of FASHION HOUSE Group.
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The company was founded in 1853, in San Francisco, California, USA and has become an icon for the authentic American fashion style, being present in over 110 countries all over the world. The Levi’s jeans, in particular, are recognized as the original denim-ware, representing an expression of freedom and individuality. The brand stands for good quality fashion items that are affordable and allow people from various nationalities or generations to express their personal style.
In Romania, Levi’s operates in 8 stores and plans to open another 3 units in 2017 (including the outlet in FASHION HOUSE Bucharest). The new Levi’s outlet store, with a shopping area of 156 sq.m., is scheduled for opening in March.
Motor Jeans is the international denim apparel manufacturer that grew to become one of the country’s most popular jeans brand. The company has a history of several decades and entered the local market in 1992, where it now operates a network of 10 stores. Motor Jeans products are designed to suit the active lifestyle of people of all ages, especially for those that possess a strong personality and a special taste for novelty.
The 173 sq.m. Motor Jeans unit within FASHION HOUSE Bucharest, to be opened in January 2017, will be the brand’s first outlet store in the country.
The recent agreements with Levi’s and Motor Jeans follow FASHION HOUSE Group’s joint efforts to secure the scheme’s optimal portfolio of tenants, with the scope to boost sales and maintain a high customers’ satisfaction level. FASHION HOUSE Outlet Centre Bucharest thus ends a spectacular year 2016, in which the centre not only increased consumer KPIs, but was also strongly addressed by a growing number of high-performing retailers – adds Sorin Ioan Blaga, General Manager Liebrecht & wooD Romania and Retail Operations Director FASHION HOUSE Outlet Centre Bucharest.
During the first semester of 2016, retail sales within FASHION HOUSE Outlet Centre Bucharest grew with 10,9%, while the conversion rate (percent of visitors who buy) registered a 16% surge compared to the similar period in 2015. The average transaction value (ATV) also maintained its ascending trend with a 8,3% increase. Moreover, probably the most significant evolution of H1 2016 was represented by the considerable increase in average spending per head (+25,5% compared to H1 2015), proving that people visiting FASHION HOUSE Bucharest find here more of what they were looking for. The positive outcome of H1 2016 continues the spectacular growth marked by FASHION HOUSE Bucharest in 2015, when annual retail sales, spending per head and the average transaction value, soared to the highest levels of the previous 5 years.
Opened in 2008, FASHION HOUSE Outlet Centre Bucharest is the first professional outlet centre in Romania. With a total area of 16,000 sq.m., FASHION HOUSE Outlet Centre Bucharest is home to an impressive portfolio of national and international brands, including: Puma, Adidas, US Polo, Champion, Stefanel, Collective, Mango, Tom Tailor, Benvenuti, Il Passo, Ecco, Santa Barbara, Camel Active, Reebok, Diesel, Lee Cooper, Guess, Mustang Jeans, Napoleoni, TED’s Coffee, Lacoste & Gant, Desigual, Triumph, Kenvelo, Levi’s, Motor Jeans and many others. With 30% to 70% discounts on branded fashion items FASHION HOUSE Outlet Centre Bucharest completes perfectly the offer of West Park – one of most popular retail parks in Bucharest, known from its broad household goods offer.