Five new brands joined FASHION HOUSE Outlet Centre Bucharest in July only
In just one month, five new brands joined the list of tenants within FASHION HOUSE Bucharest: Desigual, Various Brands, U-Grow, Multibrand Street & Go and Land Mobile decided to open their first outlet boutiques in Romania. Moreover, US Polo chose to expand its existing store within the centre. The new lease agreements total an additional occupied area of circa 1000 sq.m. GLA.
The recent additions to the already strong lineup of FASHION HOUSE Outlet Centre Bucharest include Desigual, one of the most reputed global fashion brands, which will occupy a 173 sq.m. unit. This will be the brand’s first outlet store in Romania and will offer customers a wide variety of trendy patchwork, asymmetrical designs, intense prints and flamboyant splashes of color that are the synonym of the Desigual name.
The list continues with multi-brand sports store Various Brands (173 sq.m.), kids accessories retailer U-Grow (149 sq.m.), casual clothing and accessories shop Multibrand Street & Go (320 sq.m.) and Land Mobile (10 sq.m.).
Also, US Polo Assn., the official brand of the United States Polo Association (USPA), signed a novation agreement for the expansion and relocation of its current store in FASHION HOUSE Outlet Centre Bucharest. The new unit has an area of 321 sq.m., comprising an even wider selection of classically styled, high quality, casual clothing, shoes and accessories at permanent discounts, all year round.
– Since the beginning of the year, we leased almost 2,000 sq.m. in FASHION HOUSE Outlet Centre Bucharest. We are happy that strong, A-list brands are turning to our professional outlet centre and that this channel of distribution is increasingly popular in Romania. As well as in other CEE markets, FASHION HOUSE Outlet Centre is the preferred solution for retailers to optimize stock and make additional profits. We will therefore continue to enrich the tenant mix in order to meet the needs of outlet shoppers and, for sure, the new brands that recently joined FASHION HOUSE Bucharest will be a great addition to our offer” – said Sorin Ioan Blaga, General Manager of Liebrecht & wooD Romania and FASHION HOUSE Outlet Centre Bucharest.
The first half of 2016 also proved to be very successful for FASHION HOUSE Outlet Centre Bucharest: Between January and June, the first professional outlet centre in Romania registered an average of one new brand joining the scheme each month, including Colin’s, Triumph, Sport Vision, Issimo Home and R&R Boutique.
Opened in 2008 within West Park Retail, FASHION HOUSE Outlet Centre is the first outlet centre in Romania, developed by FASHION HOUSE Group, a part of Liebrecht & wooD Group. Strategically located next to Bucharest’s ring road and with direct access from the A1 highway, it can be reached in a mere 30 minutes’ drive time from the city centre. The scheme offers 16,000 sqm total GLA – 70 shops, a foodcourt and an ample parking with 2,150 parking lots. Tenant mix includes such brands as: US Polo, Adidas, Puma, Otter, Champion, Mango, Collective, Sport Vision, Lee Cooper, Tom Tailor, Guess, BSB, Stefanel, Camel Active, Lacoste & Gant, Triumph, Colin’s, Desigual. With 30% to 70% discounts on branded fashion items FASHION HOUSE Outlet Centre Bucharest completes perfectly the offer of West Park – one of most popular retail parks in Bucharest, known from its broad household goods offer.