Probably the most significant evolution of 2015 was represented by the considerable increase in average spending: both spend per head and average transaction value (ATV) registered the highest scores of the past five years, proving that FASHION HOUSE Outlet Center Bucharest is attracting more and more higher-income earners.
In addition, retail sales registered increases of up to 20% on a monthly basis in 2015, materialized in annual sales 10,5% higher than in 2014. The conversion rate (percent of visitors who buy) increased with 23,8% compared to the year before. Both higher sales values and increased conversion rate indicate that the improved mix of tenants and continuous marketing activities deployed within the center attract more buyers. Extra Value Propositions, including Super Outlet Shopping Days, 1+1 Offers and Half-Price Weekends, are implemented every month in FASHION HOUSE Outlet Center Bucharest, in order to boost footfall and retail KPIs, while Extra Discounts Days have become a valuable tool to attract visitors outside major “high-discount” events. As a consequence, the percentage of customers who visit the outlet centre one or more times a month is now double compared to 2009.
– FASHION HOUSE Bucharest witnesses increased appeal to brand-savvy customers and the results obtained throughout 2015 are evidence of this ascending trend. Typically, 80% of our customers find something they wanted to buy in FASHION HOUSE Outlet Centre. As a consequence, even with the economic recovery under way, we are seeing more customers returning enthusiastically to the FASHION HOUSE Outlet Centre Bucharest, more eager to buy, as they discover the advantage of getting more value from their spending on branded fashion – said Brendon O’Reilly, Managing Director of FASHION HOUSE Group. “In 2016 and onward, we will continue with our ambition of offering extra added value and, in response to our increasingly sophisticated clients, we will focus on contouring an improved and more exciting customer experience within FASHION HOUSE Outlet Centre and West Park Retail”, concludes the Managing Director.
Opened in 2008, FASHION HOUSE Outlet Centre Bucharest is the first professional outlet centre in Romania. With a total area of 16,000 sq.m., FASHION HOUSE Outlet Centre Bucharest is home to an impressive portfolio of national and international brands, including: Puma, Adidas, US Polo, Champion, Stefanel, Collective, Otter, Mango, Tom Tailor, Benvenuti, Il Passo, Ecco, Santa Barbara, Camel Active, Reebok, Diesel, Lee Cooper, Guess, Mustang Jeans, Napoleoni, TED’s Coffee, Lacoste & Gant and many others. With 30% to 70% discounts on branded fashion items FASHION HOUSE Outlet Centre Bucharest completes perfectly the offer of West Park – one of most popular retail parks in Bucharest, known from its broad household goods offer.
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Notes for editors:
FASHION HOUSE Group
FASHION HOUSE Group (FHGR) is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets, with a proven track record of opening up and dominating the outlet sector in emerging markets. FHGR has delivered and currently manages 5 successful FASHION HOUSE Outlet Centres in Poland, Romania and Russia of a total lettable area of almost 100,000 sqm and is developing a new outlet scheme in St Petersburg.
FASHION HOUSE Group specializes in both development and management of outlet centres. It offers an outlet-dedicated, premium quality, experienced team of experts in the fields of outlet centre design, development, finance, leasing, operation and management. Consequently, FHGR has built up a notable following of world-famous branded retail tenants.
FASHION HOUSE Group is part of Liebrecht & wooD Group, a European real estate development company established in 1991, which for over twenty years now has been active in the biggest markets in the CEE region – Poland, Romania and currently also Russia.