This is an important enhancement of the scheme’s tenant mix. The Casa Convenienza by Casa Magica Design outlet store offers a unique combination of premium Italian furniture solutions and designer products for home decoration and Solmar brings such brands as Marina Rinaldi, Max Mara Weekend, Karren Millen, Parfois, Promod and Promod Man – all with attractive prices at between 30-70% off, every single day.
The portfolio of FASHION HOUSE Outlet Centre Bucharest is systematically extended and several stores are expected to open in the following months.
Casa Convenienza is a furniture concept launched by Casa Magica Design – a reputable architecture and design company operating in Romania since 1998 and specializing in premium furniture solutions. Casa Convenienza is focused on premium Italian furniture solutions and designer products for home decorations. Its new Casa Convenienza by Casa Magica Design outlet store in FASHION HOUSE Outlet Centre Bucharest occupies 557 sqm space and offers customers premium products at attractive prices – between 30-70% off, every single day.
At the same time, Solmar Group, one of the most important fashion groups available in the Romanian fashion market, opened a 150 sqm multi-brand store, bringing to FASHION HOUSE Outlet Centre Bucharest renowned fashion brands like Marina Rinaldi, Max Mara Weekend, Karren Millen, Parfois, Promod and Promod Man. They offer items at the same attractive prices, like other brands present in the outlet centre – between 30-70% off, every single day.
FASHION HOUSE Outlet Centre Bucharest, an increasingly popular shopping destination, notices significant growths on business KPIs, including spend per head, average transaction value and conversion rate. Among others, this is a result of our efforts to create the best tenant mix that addresses requirements of demanding Romanian customers. With no doubt, Casa Convenienza adds value to our scheme’s tenant mix – comments Brendon O’Reilly, Managing Director of FASHION HOUSE Group.
In the first semester of 2017, both turnover and spend per head within FASHION HOUSE Outlet Centre Bucharest grew with 12% compared to the similar period in 2016. Other important indicators as conversion rate (percent of visitors who buy) and average transaction value (ATV) also maintained their considerable increase with one-digit growth – 5% and 6% respectively.
We are happy to welcome Casa Convenienza in FASHION HOUSE Outlet Centre Bucharest. We strongly believe that our co-operation will be very successful for both sides. The tenant gets an excellent and proven solution to optimize stocks and make additional profits. At the same time FASHION HOUSE Outlet Centre Bucharest can offer customers another highest quality brand available at attractive prices – says Sorin Ioan Blaga, General Manager of Liebrecht & wooD Romania and Retail Operations Director for FASHION HOUSE Outlet Centre Bucharest.
Casa Convenienza and Solmar are two of the tenants leasing space in the scheme this autumn and more stores are expected to open in FASHION HOUSE Outlet Centre Bucharest in the following months, as the outlet centre will continue the process of improving its commercial offer.
FASHION HOUSE Outlet Centre Bucharest
Opened in 2008 within West Park Retail, FASHION HOUSE Outlet Centre Bucharest is the first outlet centre in Romania, developed by FASHION HOUSE Group, part of Liebrecht & wooD Group. Strategically located next to Bucharest’s ring road and with direct access from the A1 highway, it can be reached in a mere 30 minutes’ drive time from the city centre. The scheme offers 16,000 sqm total GLA and an ample parking with 2,150 parking lots.
The scheme’s tenant mix includes such brands as: Puma, Adidas, US Polo, Champion, Stefanel, Collective, Mango, Kenvelo, Tom Tailor, Benvenuti, Il Passo, Ecco, Santa Barbara, Camel Active, Reebok, Diesel, Lee Cooper, Guess, Mustang Jeans, Napoleoni, TED’s Coffee, Lacoste & Gant, Desigual, Triumph, Levi’s, Motor Jeans, Casa Convenienza and many others. With 30% to 70% discounts all-year-round on branded fashion items FASHION HOUSE Outlet Centre Bucharest perfectly completes the offer of West Park – one of most popular retail parks in Bucharest, known from its broad household goods offer.