DOC&R was established in 1989. It is focused on the development and operations of factory-direct retail real estate projects across an international landscape. It builds a forum for idea exchanges and interaction among members – developers and retailers involved in the outlet industry. The organization gives an opportunity to work in tandem to create processes, reporting structures, marketing programs and industry-wide promotions of outlets as the preferred shopping destinations for current and prospective tenants and today’s consumers.
The DOC&R board is constituted by 12 top experts in outlet business from around the world, including Jamie Bourbeau (President of DOC&R), Sharon Haggard (Vice President), Linda Humphers (Executive Director) and others. Brendon O’Reilly, Managing Director of FASHION HOUSE Group, has accepted the invitation and become as an international advisor, bringing expertise on the European outlet sector functioning.
I’m proud to be a part of such a great organization. I have been in the industry for over 20 years as a tenant, developer and centers’ operator. From this perspective I have noticed one key element – in order to succeed, you should be strategically focused on the outlets. These assets are so different from typical shopping malls that it takes a lot of time to fully understand how to successfully run them. I am happy to share all my knowledge with others – comments Brendon O’Reilly.
Brendon O’Reilly is an experienced manager with a proven track record in the retail and outlet industry. He has deep industry insight, coming from both occupier and operator sides. Since 2010, Brendon manages all FASHION HOUSE Group’s activities, building trust and awareness of FASHION HOUSE Outlet Centres among retail partners, customers and industry experts. Brendon is also a Chairman of the Outlet Retailer and Developers Association (ORDA) and a MBA certified retail business expert. In 2001, after a career in retailing, Brendon became Executive Director at GVA Grimley Ltd and Director of GVA Outlets. He created a dedicated outlet services business for Europe, an independent, specialist Outlet Services consultancy in the position to set up, manage, operate and market an Outlet Centre scheme. In 2010 GVA Outlets became the FASHION HOUSE Group which is currently the leading name in the outlet sector in the CEE and an expert in emerging markets.
This nomination means also a distinction for FASHION HOUSE Group. As the company that has developed and managed several award-winning outlet centres in Central and Eastern Europe and Russia, we are able to bring valuable cross-market insight and transfer interesting solutions. We are absolutely sure that Brendon O’Reilly’s expertise will be highly valuable for the Council of Developers of Outlet Centres and Retailers – adds Patrick Van Den Bossche, Managing Director of FASHION HOUSE Group (member of Liebrecht & wooD Group).